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Cherry (who executive produced BlacKkKlansman) posted a campaign on Kickstarter for the production of an animated short film focused on the relationships between African-American fathers and daughters. In July 2017, former NFL wide receiver-turned-producer, writer, and director Matthew A.
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Made by Chinese-Canadian Pixar animator Domee Shi, the short went on to win the Academy Award for best animated short in a category full of nominees with diverse and culturally profound stories, such as Weekends, made by Canadian animator Trevor Jimenez which told his story of growing up as a child of divorce. Just last year, Bao, about a Chinese-Canadian mom and a bun that comes to life, ran before Incredibles 2 in theaters. It immediately became a viral hit as of today, the short has over 40 million views on YouTube. It centered on a closeted boy whose heart literally pops out of his chest over an attraction to another boy, a means to universalize gay romance. Before Hair Love, there was In A Heartbeat, which got its start from a successful Kickstarter campaign in 2017. In recent years, there has been a surge of animated shorts made from underrepresented animators who have used their own stories to create powerful new stories. Angela is despondent over losing all her own hair, but Zuri shows her a crayon-colored portrait of her wearing a crown over her hairless head while Stephen surprises her with a bouquet of flowers - and the accomplishment of her daughter's hair. Once he finally succeeds through the guidance of his wife’s video, Stephen takes Zuri to see her mom, who is being hospitalized for cancer treatment. Intimidated by the shelf of products, he suggests every low-lift option, from insisting on a hat to throwing her hair up in a hair tie and calling it a day, Stephen tries his best one of the most encouraging relationships a Black girl has is their hair, the relationship that introduces them to self love. Immediately after her failed attempt, her father Stephen enters the bathroom to find her huge fro in a puffy mess, so he takes it upon himself to do the unspeakable: do his daughter's hair. The story starts with a young girl named Zuri attempting to do her own hair in the absence of her hair vlogger mom Angela (voiced by Insecure's Issa Rae). Marking as one of the most successful crowdfunded projects to date, this collaborative effort between 5,000 patrons and an extensive amount of Black artists in the animation industry is an emotional achievement of Black representation which showcases the positive loving dynamic in Black families.
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If you're heading to theaters for The Angry Birds Movie 2 this weekend, you'll be treated to a beautifully touching animated short before the feature called Hair Love, which centers on an African-American father who learns how to do his daughter's hair for the first time.